Early movie theaters had to design and produce their own advertising and promotion. All they got from Hollywood was the films themselves. These posters from two theaters in Haverhill, Massachusetts are among the better examples of what was done in those days (the late 20s and early 30s) by local artists and printers. Probably these were done by a local sign painter whose main business was painting shop signs and decorating trucks. Only a sign painter would have all the type styles shown on these posters at his disposal, as they are similar to those found in books of the time that were used by sign painters. These posters are excellent examples of a type of 1930s graphic design that introduced the public to the earliest “talking” pictures. And what pictures—what stars!